Craftsman or creative thinker?
A decorator with a sense of style…
Our client is no Laurence Llewelyn-Bowen but he does have a great eye for colour.
His brief was simple. “Make me attractive to housewives…as a decorator that is!!”
Realising a creative vision
Many housewives particularly those with the budget to fuel their creativity are closet designers and when they
decide to redecorate they are looking for a decorator who can help them realise their creative visions.
This was the niche our client wanted to attack.
A brand with a flourish
Big Stick created a brand design that was clearly representing a decorating service but with the tone and style almost of an interior designer. It has a creative flourish and reflects the creative use of paint and wallpaper techniques to achieve a creative result successfully.
The brand was then cohesively represented on literature on the company vehicles and of course on the website.
hits on the website have now increased over 54% and the optimisation of the site has as we speak got GHP decorating to page 1 for decorators in Hertfordshire!
